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Abhilasha

Hello! I'm

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ABOUT ME.

Brand & Communications Professional with 4+ years of global experience building full-funnel GTM strategies across e-commerce, B2B, and B2C markets. Achieved 150% MoM user growth during launch by defining target segments and developing a brand-led messaging strategy grounded in consumer psychology. Built a full-funnel social-to-website conversion system, scaling social media traffic 5.4x, increasing profile visits by 86.8%, and generating 3,000+ form-driven leads.

What I Do?

BRANDING

CONTENT MARKETING

GTM STRATEGY

SOCIAL MEDIA MARKETING

CAMPAIGN DESIGN & DEVELOPMENT

WEB DESIGN

PORTFOLIO.

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GTM Strategy

Developed and executed the go-to-market strategy for The TaleSmith Studio, covering product collections, packaging, pricing, launch planning, distribution channels, and customer acquisition across D2C and B2B.

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Web Design

Website design for a new e-commerce stationery brand, including brand identity, website content, UI/UX design, and product presentation. 

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Brand Identity & Design

Developed a distinctive visual identity and translated it into a cohesive design system across products and packaging, using illustration, typography, colour, and design language to create a distinctive brand presence.

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The Gaze of the dhaki

Beyond Black & White, 2025

PHOTOGRAPHY.

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The Ascent of Durga

Durga Pujo, 2025

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Ripples of Innocence

Beyond black & white, 2025

RECOMMENDATIONS.

April Garvey
Chief Marketing Officer
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"
Abhilasha is a highly capable professional, demonstrating a fast learning ability and strong communication skills. She's a natural leader, detail-oriented, smart, and has a can-do attitude. She's caring, creative, and adept at working globally. I recommend Abhilasha for any role she chooses to take on.
"
Kylie Johnson
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Senior Director, Brand
and Communications
"
Abhilasha is a diligent researcher, team player and strategic mind that any organization would benefit from having on their team. She keeps up with the quickly changing content landscape and has an eye for strong content.
"

Let's Talk

  • Instagram
  • LinkedIn
  • Youtube

If you have a project in mind, let's chat over Zoom, exchange ideas over email, or have a good old-fashioned phone call.

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Bangalore, India

 

© 2035 Abhilasha Mukherjee. All Rights Reserved.

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